In the highly competitive landscape of the printing industry, staying ahead of the herd requires innovation, efficiency, and adaptability. David Silbiger, CEO of C2C Printing, shares how their partnership with CERM MIS Software has empowered them to remain competitive, achieve substantial growth, and seamlessly integrate new technologies.
Revolutionizing packaging: C2C Printing’s growth powered by CERM
Based in Central New Jersey, C2C Printing, co-owned by David Silbiger, specializes in flexographic and digital label printing. Founded in 2004, C2C initially made its mark in the prepaid calling card industry before transitioning to label production in response to market changes in 2014. Today, C2C serves diverse industries including food, nutraceuticals, and bath and body products, leveraging both flexographic and digital printing technologies.
Last man standing: staying competitive with CERM MIS
C2C's journey from prepaid calling cards to labels was driven by the need to adapt to a declining market. Recognizing the importance of a robust end-to-end software solution, C2C transitioned to using CERM MIS. This strategic move has been pivotal in maintaining competitiveness and operational efficiency. According to Silbiger, "One of the main reasons for our success and status as the 'Last Man Standing' in the prepaid printing business was the understanding that a comprehensive software is needed to control your business."
Accomplishing more with less: growth and scalability
CERM MIS has enabled C2C to achieve significant growth without proportionately increasing staff. Silbiger highlights,
"C2C can grow year over year by 20 to 30 percent without adding office staff."
This scalability is a testament to CERM’s efficiency. The software’s modules—from estimating to billing—ensure seamless workflow integration, minimizing errors and improving productivity. “Estimating is quick and efficient,” Silbiger notes, emphasizing how CERM has streamlined their operations.
Efficiency through Hybrid Software integration
The integration of Hybrid Software for prepress and proofing has further enhanced C2C's efficiency. This collaboration between CERM and Hybrid Software ensures data integrity and accelerates turnaround times. Silbiger explains, "The ability to have CERM and Hybrid collaborate to make sure C2C runs as efficiently as possible is not something you see every day." This integration pulls data directly from the CERM product, ensuring consistency from estimates to production jobs.
Futureproofing with Web4Labels
Looking ahead, C2C plans to implement Web4Labels, an extension of CERM that will empower their customers with online ordering, proofing, and editing capabilities. As Silbiger remarks,
"As our customer base grows, so do the needs of our customers. Using an extension like Web4Labels will allow us to take our servicing to the next level."
This move aims to enhance customer collaboration and satisfaction, further solidifying C2C’s market position. C2C Printing’s strategic adoption of CERM MIS software has been fundamental in their ability to remain competitive, grow efficiently, and integrate advanced technologies. By leveraging CERM's robust capabilities and exploring future enhancements like Web4Labels, C2C Printing is well-positioned to continue thriving in the dynamic printing industry.
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