Videology's Video Platform enables Yahoo! JAPAN to better connect with consumers through advanced targeting and optimization of video across screens
Yahoo! JAPAN—the top web portal in Japan for both search and audience reach—announced Friday that it has selected Videology—the world's largest private video advertising platform—as its video advertising technology partner. This announcement was made in conjunction with Yahoo! JAPAN's launch of a comprehensive and expanded premium video advertising business in Japan—the world's second largest television market.
"We are pleased to announce our exciting partnership with Videology. Not only do they share our vision of establishing a premium video ad market in Japan, they also have the technology to make it a reality," said Mr. Osamu Aranami, Corporate Officer, Head of Marketing Solutions, Yahoo! JAPAN. "Videology's platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens. This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services."
Videology's technology offers campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimize against audience verification metrics, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting. In recognition of the unique needs of premium publishers, Videology's platform allows for strict controls over brand exposure, pricing, buyer eligibility and ad creative, as well as advanced predictive tools to help publishers maximize yield. These latter capabilities are part of Videology's Revenue Engine(SM) product, which the company unveiled in September as part of an upgraded release of its supply-side technology.
"Yahoo! JAPAN is truly changing the way that consumers are interacting with media and allowing the audience to enjoy the very best of what digital media has to offer," said Scott Ferber, Chairman and CEO, Videology. "We are honored that they chose us to power their video advertising business and look forward to helping them break new ground in the rapidly evolving multi-screen universe. When a company with the scale and brand equity of Yahoo! JAPAN commits to video advertising to this degree, you know that big change is underway."
