SG360° provides leading consumer brands and large, national non-profits powerful, ROI-driven direct marketing solutions. With 100% of their focus on direct response marketing and decades of customer acquisition experience, SG360° produces and mails over 2.6 billion pieces annually. As part of their ongoing commitment to quality, they have invested in mRC-3D color register and cut-off control from Q.I. Press Controls (QIPC).
The investment in the mRC-3D technology for their GOSS M110C press aligns with SG360°’s commitment to delivering high-quality work across their wide range of print products. SG360° provides integrated marketing solutions that generate deeper customer engagements and stronger performance by combining sophisticated data with insightful marketing strategies and hyper-personalized creative. Powered by the industry’s most integrated and holistic platform, these strategies result in superior return on marketing investment for their clients.. While SG360° recognizes the need to continue to evaluate and upgrade some of their existing technology to maintain optimal quality, the company’s choice of capital investment into production equipment is mainly focused on increasing this level of competence.
The decision to partner with QIPC followed a history of interactions dating back to 2009. SG360° has always been impressed with QIPC’s technology and the path they had taken. However, where the customer had previously been hesitant due to the uniformity of technology installed and the familiarity of their operators with existing systems, recent issues with service and support from other vendors prompted a reconsideration of options. “Training was thorough and our crews hit the ground running with no difficulty. The operations have been going smooth and no issues reported by our operators,” states Randy Van Oost, SG360° Plant Manager
The order was secured by showcasing QIPC' full range of solutions, technology, and programs, demonstrating their capability to address all printing requirements. They proposed a partnership approach, offering to demonstrate their systems at SG360°’s facility. The openness to becoming a partner, combined with QIPC' comprehensive expertise, and service support played a crucial role in their decision to choose mRC-3D technology. “The installation and setup was quick and clean along with a flawless start up, QIPC paid much attention to calibrate the system to our needs,” says Van Oost, SG360° Plant Manager. “The choice for QIPC proved to be the right one.”
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