Digital First Media to Deploy Network-Wide Content Verticals Utilizing NewsCred
Digital First Ventures, the venture capital arm of Digital First Media, today announced a strategic partnership with NewsCred, the world's leading content marketing and syndication platform.
The partnership enables Digital First Media to rapidly scale new content verticals leveraging NewsCred's leading Publisher Network and technology platform.
"The NewsCred partnership gives us access to superior tools and content suppliers through a single platform and creates an efficient and effective way for us to develop new content areas that will expand our growing digital audience, while also provide new revenue opportunities," said John Paton, Chief Executive Officer of Digital First Media.
In addition to utilizing NewsCred's technology platform, the partnership provides Digital First Media access to full-text articles, images and videos from NewsCred's Publisher Network of over 2,500 world-class content partners. The partnership also adds Digital First Media's content to NewsCred's network, delivering its content to publishers and brands seeking to capitalize on the revenue-driving power of content marketing.
"Delivering NewsCred's SmartPress CMS to over 70 properties through our partnership with Digital First Media is a huge opportunity," said Shafqat Islam, Co-Founder and Chief Executive Officer, NewsCred. "As the demand increases for both agile publishing tools and high-quality content to feed growing digital audiences, this partnership showcases our market-leading capabilities on these vital and deeply integrated fronts."
"NewsCred allows Digital First Media to expand our online content portfolio and supplement the original reporting of our network of local journalists. The partnership will allow us to deepen existing content verticals and quickly deploy new verticals that we know our audiences want," said Jim Brady, Editor-in-Chief for Digital First Media.
