The web-to-print specialist is now certified by Return Path, the exclusive e-mail marketing whitelist
Pixartprinting is committed to certifying it entire process, including production, commercial activities and communication. The aim is to assure top quality and transparency vis-à-vis clients, ensure the safety of workers and implement environmentally sensitive policies. Achieving the main certifications available internationally is part of this process, as testified, amongst others, by the certified Integrating Management System, Trusted Shops and now Return Path, the most important programme worldwide for the certification of e-mail marketing. As a newly listed member of Return Path, Pixartprinting is now part of the exclusive whitelist that ensures the best delivery performance of e-mail based communication.
To be awarded the certification, the company's marketing department had to prove that it complies and upholds strict standards when sending e-mails, assuring that the content is considered relevant by users and a very low spam complaint rate. "We applied to enter Return Path because it mirrors our intention to be on our customers' side, making their life easy by assuring total transparency and reliability" – states Federico Gonzalez, Pixartprinting's Commercial Manager. "The fact that we are in the whitelist proves that we only send information that our users consider relevant. However, there are also a number of other extremely important advantages for companies like ours, that sends out daily e-mails to our customers to inform them of promotions and novelties". Some of the main benefits include: 40% increased delivery performance towards Yahoo, Hotmail, Comcast, Cloudmark and more than 2 billion e-mail addresses; greater speed in sending and receiving e-mails due to the lower number of spam trap hits; improvement of the user's experience, with the default display of images and instant activation of included links, achieved by bypassing the blocks set by providers.
Being part of Return Path is yet another step forward in Pixartprinting's endeavour to certify every step of its process. In line with this aim, in 2013 the W2P specialist adopted UNI EN ISO 9001:200 (quality), BS OHSAS 18001:2007 (safety) and UNI EN ISO 14001:2004 (environment) certifications. Its customer-oriented strategy led to the achievement, in 2014, of the Trusted Shops certification, the European seal of quality for on-line shops. Granted by an independent assessor that audits more than 60 quality criteria, this certification guarantees financial soundness, transparent prices, customer support and the protection of confidential information. "All the user sees is the seal of approval published on the website, but behind that seal there is the work performed every day by the company" – adds Federico Gonzalez. – "The certifications we have been awarded in recent years witness the reliability of our web-to-print company. Indeed, internal quality processes also lead to the general optimisation of the services provided, to the benefit of our customers".
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